Unlock the Perfect Cup.
Expert guides to elevate your daily ritual from simple to sublime.
The Art & Science of Brewing
The journey from a carefully cultivated bean or leaf to a perfect cup is only halfway complete when you receive your order. The final, crucial step is the brew itself. Variables like grind size, water temperature, and time are not just details; they are the keys to unlocking the complex aromas and flavors our farmers and roasters worked so hard to create. These guides are designed to empower you with the knowledge to honor the ingredients and transform your daily brew into a moment of pure delight.
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In-Depth Coffee Guide: The Pour-Over
Before you begin, gather your tools. You'll need a pour-over dripper, a paper filter, a gooseneck kettle, a digital scale, a timer, and your favorite Aroma Haven coffee. Rinse the paper filter with hot water to remove any papery taste and to preheat your dripper and server. Discard the rinse water.
The grind is critical. For pour-over, you're aiming for a medium-coarse grind, similar to the texture of sea salt. Too fine, and you'll over-extract, resulting in a bitter cup. Too coarse, and it will be weak and sour. A good starting ratio is 1:16, meaning 1 gram of coffee for every 16 grams of water. For a single cup, start with 20g of coffee and 320g of water.
Place your dripper with the ground coffee on the scale and tare it to zero. Start your timer and pour just enough hot water (about twice the weight of the coffee, so 40-50g) to saturate the grounds evenly. You'll see the coffee "bloom" or bubble up. This releases trapped CO2 gas from the roasting process, allowing for a more even extraction. Let it bloom for 30-45 seconds.
After the bloom, continue pouring the water in slow, steady, concentric circles, moving from the center outwards and back again. Avoid pouring directly on the filter. Pour in stages, keeping the water level consistent. Your total brew time should be between 2:30 and 3:30 minutes. Once you've added all 320g of water, allow it to drain completely. Remove the dripper, give your coffee a gentle swirl, and enjoy.
In-Depth Tea Guide: Green Tea
The Golden Rule: Never Use Boiling Water
This is the most common mistake. Boiling water (100°C / 212°F) will scorch the delicate leaves of green tea, resulting in a bitter, astringent taste. The ideal temperature range is between 70-85°C (160-185°F). For delicate Japanese greens like Sencha or Gyokuro, aim for the lower end. For more robust Chinese greens, you can go slightly higher. If you don't have a temperature-controlled kettle, simply let boiling water sit for 2-3 minutes before pouring.
Less is More
Green tea leaves are often tightly rolled and expand significantly during infusion. A good starting point is about 2-3 grams of tea (roughly one teaspoon) per 200ml (about 7oz) of water. Using too much leaf can easily overwhelm the cup, making it taste harsh. A digital scale is your best friend for consistency, allowing you to perfectly replicate that perfect cup every time.
Keep it Short & Sweet
Green teas infuse very quickly. Over-steeping is another common cause of bitterness. For most Japanese green teas, the first infusion should only be 45-60 seconds. For Chinese green teas, you can steep for 1-2 minutes. The beauty of high-quality loose-leaf tea is that you can re-infuse the same leaves multiple times. Subsequent infusions will often require slightly higher temperatures and longer steeping times, revealing new layers of flavor each time.
Our Recommended Gear
Digital Scale
Consistency is key. A scale allows you to precisely measure your coffee and water for repeatable, perfect results.
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Gooseneck Kettle
Essential for pour-over, the gooseneck spout gives you complete control over the speed and placement of your water flow.
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Burr Grinder
The single most important upgrade for your coffee setup. A burr grinder provides a consistent grind size for even extraction.
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Always Use Fresh, Filtered Water
Your brew is over 98% water, so its quality matters. Avoid distilled or hard tap water; filtered water is best.
Preheat Everything
Rinsing your filter also preheats your brewer and server, preventing temperature shock and a sour cup.
Grind Just Before You Brew
Coffee begins to lose its aroma and flavor within minutes of grinding. Grinding fresh is a game-changer.
Coffee Brewing Cheatsheet
| Method | Grind Size | Ratio | Time |
|---|---|---|---|
| French Press | Coarse | 1:15 | 4:00 min |
| Pour-Over (V60) | Medium-Coarse | 1:16 | 2:30 - 3:30 min |
| AeroPress | Medium-Fine | 1:12 | 1:30 - 2:00 min |
| Cold Brew | Extra Coarse | 1:8 | 12-18 hours |
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